Collabor8 Final Conference April 2012

Collabor8 is an EU Interreg funded programme that supports businesses in the tourism sector to work collaboratively to improve the product offering to visitors, to facilitate and take advantage of collective marketing opportunities.  The Collabor8 programme recognises that an areas uniqueness / distinctiveness can confer competitive advantage and the programme seeks to encourage those businesses in the tourism sector to utilise this local distinctiveness and work collaboratively to exploit market and product development opportunities.